BIRDS EYE, STOP & SHOP AND BOSTON CHILDREN’S MUSEUM INVITE BOSTON & CAPE COD FAMILIES TO A DAY OF PLAY ON SATURDAY, AUGUST 17
We've been invited to take part in an amazing event at the Boston Children's Museum tomorrow! As part of the #VeggieChallenge and the on going campaign to help support children getting more veggies into their day we will be participating in tomorrow's event! Look for our posts and tweets with our updates and ideas!
WHAT: Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. On Saturday, August 17, Boston families can visit the Play with Your Birds Eye Veggies outdoor event at the Boston Children’s Museum, a fun-filled day created to help inspire families to make dinnertime fun for kids and help them eat healthier. Parents and kids can pit carrot against broccoli in a wacky, action-packed stationary bike race, create their own silly veggie self-portrait on a plate, and take home a free gift bag with kid-friendly veggie meal ideas. Families will also have the opportunity to meet and take photos with Nickelodeon characters SpongeBob SquarePants and Dora the Explorer. This event is part of Birds Eye’s national program led by Jennette McCurdy, star of Nickelodeon’s hit show, Sam and Cat, to Rewrite the Dinnertime Rules. Attendees will also have the chance to enter onsite to win a trip to Nickelodeon’s Worldwide Day of Play in NYC this fall. All families can participate online at BirdsEye.com by submitting photos of how they make veggies fun for a chance to win as well. Stop & Shop customers who provide proof of purchase of any one Birds Eye product by showing their Stop & Shop receipt will provide receive 25 percent off museum admission for their entire family. The discount is only valid on the date of the Birds Eye event, 8/17.
WHEN: Saturday, August 17, 2013, 10:00 a.m. - 4:00 p.m.
WHERE: Boston Children’s Museum
308 Congress Street
Boston, MA 02210
Here are the Rules: http://www.multivu.com/mnr/62540-birds-eye-and-nickelodeon-star-jennette-mccurdy-help-kids-eat-healthier
"Rewriting the Rules Inspiration
McCurdy and Birds Eye have the following suggestions for getting started Rewriting the Dinnertime Rules. These rules are only the beginning, McCurdy says. “Kids have endless imagination—veggie tacos, veggie faces, veggie ‘try’ outs and on and on. Rewriting the rules means letting them put the fun in the picture. I had so much fun filming as I played with my Birds Eye veggies, so I hope kids will watch my videos and they will provide inspiration!”
Rule #1: Role Reversal. Kids pick the menu and the veggies, help shop for the groceries and are in charge (with a little help from mom and dad) in the kitchen. Plus, they get to pick the theme and dress and decorate accordingly, whether it’s hitting the “beach,” bringing out your family’s wild side in the “jungle” or cheering on your favorite sports team.
Rule #2: Play with Your Birds Eye Veggies! You can use your veggies to make smiley faces or create colorful rainbows on your plate … you can even give your broccoli a mohawk haircut (really!) – just have fun!
Rule #3: Celebrate Every Bite. It can take up to 12 times for a kid to try a new type of veggie, or any new food before he or she begins liking it (http://www.choosemyplate.gov). So, keep it up! And while you’re at it, give yourself a high five for every bite your kid takes.
Rule #4: Be a Veggie Explorer. There are all sorts of cool and surprising ways to serve veggies. Like smoothies (mixed veggies with yogurt, OJ and honey), popsicles (carrots and OJ) and salad dressings (carrot ginger). You your kids will be amazed at all the cool ways you can eat your veggies."
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