By: Joan Walsh
I love independent bookstores. Let’s notice how good ones can survive in a dot com world.
Offer friendly, personal expertise to clients in a visually pleasant and well organized setting.
Offer a position of value within your store to local authors, worthy of your praise and a source of pride.
Offer a varied selection of books on the local history of one’s area.
Help children and adults develop a respect for books by carefully monitoring how they are handled in your bookshop. If clients mishandle books, chances are they will not be frequent buyers. Be ready to cut your losses.
Let your bookstore be staffed by avid readers who can recommend well written books, for all ages, by first time authors, offering clients a book choice they view as a surprise gift; one they may not have noticed had they not entered the bookshop.
We have seen bookshops that offer a huge selection of books, a coffee shop, and plenty of seating arrangements fail, so achieving success is no easy task.
Let’s give a cheer to bookshops survival!
Cape Cod Moms